A while back I wrote about how it’d be easy to dominate your local market on Google.
The Challenge
To quickly get high ranking for business type and suburb search.
As an exercise I took my favourite new local restaurant which I wrote about in this post and built them a site. A business I am happy to say read the post and made some positive staff changes…..
They are now #2 and #3 as the first actual restaurant site when searching for (the suburb) restaurant, restaurant (the suburb) and restaurant in (the suburb). They have page one listings in some more specific descriptions also.
Benefits
They’re busier. In March which is when they roughly hit the top spot, they’ve had over 130 unique visitors and the visits increase over the week, peaking on the weekend and falling off at the beginning of the week. Over that time the increase can be seen just by the Google Analytics report.
I installed Crazy Egg analytics on Thursday night or Friday morning this week and on Friday alone they had 50 visits to the site. Wow, and another 4 in the hour since I last looked! The visitors on average stay about 2.5 minutes and view 3-4 pages. The heatmap shows those pages to be the home page and the menus.
Wouldn’t you like to get an extra 50 visits a day to your site, with over half of that coming directly from search engine traffic?
The How
We built a Worpress site. I optimized pages for restaurant and the suburb and some specifics.
I held an event at the restaurant so posted a link to it from that site. I also posted an event invitation of Facebook and on Twitter which generated further backlinks. I wrote an article on Fusion Food for ezine which linked to the page, giving us a further boost.
All up it took me about 10 hours work to get there. That included having to add the business to Google business listings and local online directories, not just building the site – they had NO online presence when I started!
The Result
This restaurant now has a dominant position for local searches. Traffic to their site is increasing. Visitors are not just landing and bouncing off they are staying to look at the menus. Visitors are coming pretty much equally from referring sites, and direct from searches.
If you need help with your website and SEO strategy click here NOW
Can your business afford not to dominate the local searches? Wouldn’t 50 extra potential customers learning about you every day be a great benefit (and this number is growing steadily!)
You have to be in the race to win it.
