SEO is an acronym we hear and throw around a lot but how many business owners really get it?

Do you know what SEO is? Do you know how it works or how to achieve it?

If you’ve answered no to any of the above but have spent money on SEO I’d like you to ask yourself why.

I’m going to try to explain SEO to you as simply as I can. It is everything you do to your site so that search engines can find it and place it high in results pages to searches.

So there already is an issue. SEO is as good as wasted money if you don’t know what your customers are searching for. I know some businesses who have spent a small fortune on SEO to rank highly for their business name only. Don’t you really want to be found by customers who don’t know you yet?

So SEO without research is wasted.

When you have the keywords it is more than just using them in your copy and in your meta tags on pages. Search engines will look at your page titles, descriptions, headings, images, links and content for your keywords and RELEVANCE.

BUT keywords alone are not enough. In fact you can overdo keywords and with too high a density you can be penalised.

The search engine is basically trying to find how relevant you are and what you are relevant to. Hence the keywords they indicate what searches your content is relevant to. How relevant you are is a different story.

Do you have good quality links from other sites to yours? Are people bookmarking you on social bookmarking sites and talking about you in social media? These things are measures of how relevant the marketplace sees your content. Good interesting quality content will be pointed to from a number of different sources. Good quality content will be pointed to on individual pages of your site.

See becoming an important result for searches to the search engines is actually a bit of a science. SEO services can be expensive because it involves a lot more than just putting words on your website.

SEO is one part of the puzzle. It is about making it easy for people to find you. You want to be found right? So today is the day to start thinking or rethinking your SEO strategy.